The Digital R&D for the Arts Fund
Colony is awarded funding to explore new business models and enhance audience reach
We are delighted to announce that Colony has been awarded the Digital R&D Fund for the Arts, in partnership with Film London and Edge Hill University.
The £7m fund – a partnership between Nesta, the Arts Council England and the Arts and Humanities Research Council – supports collaboration between arts, digital technology and research organisation in order to build new business models and enhance audience reach. The award will fund a pilot stage of the Colony platform, launching this month, focussed on delivering insights into online film audiences’ behaviour and purchasing around VOD and additional content. The pilot is a partnership between Film London – the strategic agency for film and media in London – and Edge Hill University. Other organisations supported by the Digital R&D Fund include The Royal Opera House, Sheffield Doc/Fest, The Imperial War Museum and the Cheltenham Festivals. Visit the fund’s online journal Native for updates and insights from the projects.